CYCLE FOR SURVIVAL

CLIENT: CYCLE FOR SURVIVAL
ROLE: Art Director and Lead Designer
CREATED: OOH Billboards, Digital Display Ads, LinkNYC Ads, Facebook and Instagram Ads, Branded Bikes, OOH Posters, Instagram Donation Stickers, Instagram Stories
ABOUT: Cycle for Survival is a movement to beat rare cancers. Every dollar raised supports pioneering research and lifesaving clinical trials at Memorial Sloan Kettering Cancer Center, the world’s oldest and largest private institution dedication to revolutionizing our under standing and treatment of cancer. This campaign focused on using different ways of fundraising such as donations through social media or riding a citibike that would encourage participants to donate. $26 million was raised in 2022, and every dollar is allocated to rare cancer research at MSK.