CLIENT: MAGNIFICENT SEVEN
ROLE: Creative Director and Lead Designer
CREATED: Logo, Brand Identity, Design System, Product Branding, Photography Style, Style Guides, Website Graphics, Digital Ads, Print Collateral
ABOUT: Magnificent Seven is a women’s clothing brand emphasizing quality craftsmanship and fabrics, including dresses that can be worn everyday. Below is a sample of the brand identity creative; logos, design elements, product branding, social media, photography, lookbooks, and linesheets. I directed the photoshoot for the products, communicated with outside vendors for print execution, and created the design system below that was used and expanded for each fashion season.
Complete marketing creative created included print, digital campaigns, website, branding guidelines, brand logo, and social media graphics.