CLIENT: MEMORIAL SLOAN KETTERING CANCER CENTER IN PARTNERSHIP WITH SESAME STREET
ROLE: Art Director and Lead Designer
CREATED: Digital Display Ads, Transit Ads, Social Media Ads, Interior Hospital Branding, LinkNYC ads, Bus Shelter Ads, Print Billboards, Digital Billboards
ABOUT: As an extension to the MSK “More Than” campaign, the creative team collaborated with Sesame Street to bring the two together with important messages from real patient’s stories of their treatment. The graphic style is lighthearted and fun, while the messaging conveys the importance of treatment at MSK and understanding of their wellbeing.