CLIENT: MEMORIAL SLOAN KETTERING CANCER CENTER
ROLE: Design Director and Graphic Designer
CREATED: Campaign Branding, OOH Digital Billboards, Print Billboards, Newspaper Ads, Digital Display Ads, Social Media Ads, Social Organic Content, Transit Ads, YouTube Spots, Light Pole Banners, Magazine Ads, Motion Billboards, TVC
ABOUT: I led the design and production of hundreds of creative elements for Memorial Sloan Kettering’s “More Than” campaign, which aimed to create a more personal experience for patients and their families while highlighting the benefits of MSK. The campaign featured a handwritten, fill-in-the-blank style that told the stories of real patients and focused on their treatment at MSK. We used the names of patients and doctors to add emotion and connection, and close-up photography with warm lighting to highlight the heroes of the campaign.