ROLE: Art Director and Lead Graphic Designer
CREATED: Magazine Print Ads, Campaign Extensions, Product Integrations, Digital Ads, OOH
ABOUT: Beautycounter’s mission is to get safer products into the hands of everyone. They create clean beauty products held to unparalleled standards of safety. The creative team’s mission was to convey the brand identity of clean beauty while creating innovative and impactful work centered around their Think Big All-in-One Mascara.