CLIENT: ST. JUDE CHILDREN’S RESEARCH HOSPITAL
ROLE: Design Director, Motion Graphics Artist, Editor
CREATED: Digital Display Ads, Social Media Ads, YouTube Content, Video Graphics, Video End Cards
ABOUT: I spearheaded the creative and brand extension of St Jude Children’s Research Hospital to promote the organization with their existing assets, but in a more modern and approachable graphic style than their previous campaigns. To accomplish this, real drawings from the children were creatively placed in the ads with smiling, happy children. The same approach was brought into the YouTube content where drawings animated on and secondary brand colors were used to strategically inspire a new generation of donations for the institution.